My Meth Life
MyMethLife.org is a unique web based social marketing web initiative geared towards raising the visibility about crystal meth, its relationship to the spread of HIV/AIDS and how it affects the LGBT community. The website’s aim is to:
- Magnify the visibility of HIV/ STD prevention for gay and bisexual men by moving the messages to where they live and work;
- Drive prevention discourse through innovative programs that speak to the actual experiences of gay and bisexual men;
- Shape social and cultural norms through community and environmental-level interventions, including confronting all forms of social discrimination; and
- Challenge the silences that exist about sex and sexuality, especially in relation to heightened risk of HIV infection for gay and bisexual men, in current HIV prevention programs.
Duties: Concept, Typography, Copyrighting, Image Sourcing, Branding, and Creative Design