I Love My Boo

ILoveMyBoo
ILMB-OutdoorILoveMyBoo2

AWARDS: 2011 GLAAD AMPLIFIER AWARD: Outstanding Social Marketing Campaign

Featured: New York Times Magazine [Approval Matrix] (11/07/2010), POZ Magazine (12/2010)

Duties: Concept, Typography, Art Direction, Copyrighting, and Creative Design

I Love My Boo (ILMB) is a multifaceted social marketing campaign that thoughtfully increases the visibility of Black and Latino gay men. By contextualizing gay relationships, this campaign educates the community at-large, and promotes acceptance and understanding in a climate where gay men of color are seldom represented favorably in the media. GMHC’s ILMB also speaks to, and boldly celebrates, gay men of color by highlighting their strengths and resiliencies.

Rather than sexualizing gay relationships, with chiseled bodies and glossy imagery, the beauty of this campaign is that it features intimacy and focuses on what is possible for gay men of color as they boldly and unapologetically express trust, respect and commitment for one another.

ILMB solidifies GMHC’s expertise and ongoing commitment in addressing homophobia and reducing the spread of HIV with its precise focus on populations most susceptible to the disease. Featured throughout New York City, ILMB directly challenges homophobia and encourages all who come across it to critically re-think notions of love.

We’re Not Taking It Lying Down!

WNTILD-combo
We're Not Takin It Lying Down Bus Shelter
The “We’re Not Taking It Lying Down!” campaign delivers impactful, relevant messages specially targeted to this at-risk demographic. Women have always struggled to confidently take control of their reproductive and sexual health. As HIV takes its ongoing, dire toll on women of color, empowering these women is critical. By building their self-esteem, we fortify their ability to protect themselves.

Duties: Concept, Typography, Art Direction, Copyrighting, and Creative Design